INNOVATIVE PERFORMANCE PRODUCTIONS LLC

At Innovative Performance Productions, LLC (IPP Music), our editorial vision is rooted in a passion for cheerleading and a dedication to elevating the entire cheer community—coaches, athletes, gym owners, and fans. Our flagship blog, You Hit Zero, is an extension of this commitment, serving as a trusted source for competitive cheer news, event analysis, expert advice, and industry spotlights.

What We Write About

IPP Music and You Hit Zero cover the full spectrum of the competitive cheerleading world. Our content includes:

• Breaking news and timely updates from cheerleading competitions across the country and around the world.

• In-depth coverage and recaps of major events, including results, highlights, and standout performances.

• Athlete, coach, and gym spotlights, celebrating excellence and sharing inspiring journeys.

• Training tips, music selection guidance, and practical advice for coaches, choreographers, and athletes at all levels.

• Commentary and opinions on trends, rule changes, industry developments, and the evolving landscape of cheer as both a sport and an art form.

Who We Write For

Our content is crafted for:

• Cheer coaches looking for resources to elevate their programs and keep up with the latest industry standards.

• Choreographers seeking creative inspiration and practical music solutions.

• Athletes—from youth to collegiate and all-star—aspiring to improve their skills, stay informed, and connect with a broader community.

• Gym owners and managers striving for excellence in athlete development and business operations.

• Parents, fans, and newcomers who want a transparent, honest look at the world of competitive cheer.

Why We Write

We believe that information drives excellence. By providing accurate, actionable, and occasionally opinionated content, our goal is to help every member of the cheerleading community make informed decisions, stay inspired, and achieve new levels of performance and enjoyment.
Our editorial team is driven by:

• A commitment to accuracy and transparency: We thoroughly research every article, cite reliable sources, and promptly correct any errors.

• A respect for diversity and inclusion: We strive to represent the broad spectrum of voices, backgrounds, and experiences in cheer.

• A desire to foster connection: Whether it’s highlighting a small-town gym’s big win or unpacking industry controversies, we aim to foster discussion and community growth.

Guest Contributions & Opinions

At times, You Hit Zero features guest articles and commentary submitted by respected voices from outside our organization, including cheer coaches, gym owners, choreographers, third-party vendors, and industry professionals.
Guest contributors are selected for their expertise, experience, or unique perspective, and their contributions add value and diversity to our coverage.

Legal Notice:
Opinions expressed in guest articles are solely those of the individual contributors and do not necessarily reflect the views of Innovative Performance Productions, LLC or IPP Music staff. While guest content is reviewed for factual accuracy and adherence to our publishing principles, IPP Music does not accept legal responsibility for the personal views or advice shared by guest authors.
All guest content remains the intellectual property of IPP Music, unless otherwise specified and agreed upon in writing.

Our Editorial Process

Editorial decisions at IPP Music are based on truth, relevance, and reader value. Topics are selected for their impact on the cheer community, and each piece undergoes review to ensure accuracy, clarity, and fairness.
We do not shy away from honest opinions or difficult topics—when a strong stance is needed for the benefit of athletes, coaches, or the industry as a whole, we deliver it. We welcome feedback and are committed to ongoing dialogue with our readers.

Independence & Integrity

IPP Music is independently owned and operated. We accept no outside funding or editorial influence. All opinions expressed are those of our team and contributors, free from advertiser or sponsor pressure.
Our mission is simple: to inform, empower, and celebrate the cheerleading community, while upholding the highest standards of editorial integrity.