By Steve Pawlyk
Published January 19, 2023
As a cheerleading gym owner, partnering with local schools can be a great way to attract new athletes and grow your business. By offering specific athletic clinics and signing up students to your gym, you can tap into a whole new market and build stronger relationships within your community. Here are a few tips to help you partner with local high schools and middle schools:
- Reach out to school administrators: The first step in partnering with local schools is to establish contact with school administrators and coaches. Set up a meeting to discuss your gym’s offerings and how you can work together to benefit the school’s athletic programs.
- Offer specific athletic clinics: Once you’ve established a relationship with local schools, consider offering specific athletic clinics to their students. For example, you could host a tumbling clinic for cheerleaders or a stunting clinic for aspiring cheer athletes. This will give you an opportunity to showcase your gym’s offerings and attract new athletes.
- Sign up interested students to your gym: After hosting a clinic, you may have students who are interested in joining your gym. Encourage these students to sign up and take advantage of your gym’s programs and offerings.
By following these tips, you can effectively partner with local schools and attract a new pool of athletes to your cheerleading gym. Remember to be proactive and stay in touch with school administrators and coaches, and don’t forget to showcase your gym’s offerings through specific athletic clinics.