Category Archives: Gym Ownership

Coaching, Featured, Gym Ownership, Practice Tips, Tips

The Megan Lambert Approach

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Megan Lambert Approach to Cheer Coaching
07
Jan

By Steve Pawlyk

Published January 7, 2024

The success of a team often hinges on the effectiveness of its training methods and the strength of its team culture. The remarkable journey of Megan Lambert and her approach at Seabreeze High School provides invaluable insights into this dynamic. Today we’ll delve into Lambert’s strategies in training and team building, highlighting how these elements contribute to the success of a cheer program.

cheerleading team building

Understanding Megan Lambert’s Philosophy

Megan Lambert’s coaching philosophy at Seabreeze High School revolves around high standards, consistent improvement, and fostering a strong, family-like team environment. Her approach has led the team to impressive achievements, including reaching the state championship in consecutive years. Lambert’s philosophy is grounded in discipline and clear expectations, with a focus on both athletic performance and academic achievement. She emphasizes that team members must meet set standards to participate, instilling a sense of responsibility and commitment.

Lambert’s background in cheerleading, which began in her early childhood, has significantly influenced her coaching style. She cheered for Power Cheer All Stars and Matanzas High School, continuing her cheerleading career at Jacksonville University. This extensive experience has provided her with a deep understanding of the sport, which she leverages in her coaching.

After starting her teaching career at the Imagine School in Palm Coast, Lambert later became the cheerleading coach at Flagler Palm Coast High School. Recognizing the limitations due to COVID restrictions, she founded Cheer Force All Stars, a gym in Ormond Beach, to provide year-round training opportunities. This initiative underscores her commitment to developing her athletes’ skills and ensuring continuous training.

At Seabreeze High School, Lambert has been instrumental in building the competitive cheerleading program from the ground up. Her emphasis on creating a family-like atmosphere and building a team culture based on mutual respect and hard work has been key to her success. The gym at Cheer Force All Stars has become a unifying space for the team, contributing to the development of strong bonds among the athletes.

Lambert’s focus extends beyond just winning competitions; she aims to create memorable experiences for her athletes, emphasizing the importance of camaraderie and lifelong friendships. Her holistic approach to coaching has led to significant achievements for the Seabreeze cheerleading team and has positioned them as a formidable force in competitive cheerleading.

Key Training Strategies

Rigorous Skill Development: Lambert focuses on honing the technical skills of her athletes. This includes regular and intensive training sessions emphasizing stunts, tumbling, and choreography. Her coaching style is characterized by her unwavering commitment to excellence.

She sets clear expectations for her athletes, both in terms of their performance and their conduct. This includes maintaining good grades as a prerequisite for participation, thereby instilling a sense of responsibility and discipline in her team members. Her philosophy is not just about pushing for athletic prowess but also about building character and life skills.

Lambert brings a wealth of experience and knowledge to her coaching. This is reflected in her ability to train athletes effectively, focusing on the technical nuances of the sport.

Emphasis on Physical Fitness: Lambert emphasizes the importance of physical fitness in her cheerleading training routines. Understanding the demanding nature of cheerleading, which requires high levels of strength, flexibility, and endurance, she ensures that her training sessions are comprehensive and rigorous.

Seabreeze High School

This focus on physical fitness is essential for the execution of challenging cheerleading routines that include stunts, tumbling, and complex choreography. Lambert’s commitment to maintaining high standards for her athletes has led to significant success, with her teams consistently placing in top positions at competitions. Her approach underscores the critical role of physical fitness in achieving excellence in competitive cheerleading.

Personalized Feedback: Each athlete receives personalized feedback aimed at addressing their unique strengths and weaknesses, fostering a sense of individual progress and contribution to the team.

cheer coaching strategies

Building a Cohesive Team Culture

  • Setting Clear Expectations: Lambert establishes clear expectations in terms of commitment, performance, and behavior. This clarity helps in fostering a disciplined yet nurturing environment.
  • Creating a Sense of Belonging: By promoting a family-like atmosphere, Lambert ensures that each member feels valued and part of a unified team. This approach has been instrumental in building trust and collaboration among team members.
  • Encouraging Leadership: Leadership development is a crucial aspect of Lambert’s approach, with senior members and captains playing active roles in mentoring and guiding newer members.

The Impact of Effective Training and Team Building

  • Enhanced Performance: The combination of rigorous training and a strong team culture leads to enhanced performance in competitions. Teams that train effectively and work cohesively are more likely to execute complex routines flawlessly.
  • Resilience and Adaptability: A well-trained and tightly-knit team can better handle the pressures of competition and adapt to unexpected challenges.
  • Long-term Success: Lambert’s approach has not only brought immediate successes but also established a foundation for sustained excellence in the program.

Megan Lambert’s success at Seabreeze High School serves as a shining example for cheerleading coaches and programs worldwide. Her emphasis on rigorous training, personalized coaching, and fostering a strong team culture has proven to be a recipe for success. By adopting similar strategies, cheerleading teams can enhance their performance, resilience, and achieve long-term success in the competitive arena.

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Coaching, Featured, Finance/Money, Gear/Clothing, Gym Ownership, Tips

How to Attract Sponsorships for Your Cheer Team

Posted on by Steve Pawlyk
How to Attract Sponsorships for Your Cheer Team
19
Sep

By Steve Pawlyk

Published September 19, 2023

So, you’ve mastered the art of high-flying stunts, synchronized cheers, and dynamic choreography. Your cheer team is a force to be reckoned with, but there’s just one problem—finances. Even the most talented squads need funds to attend competitions, buy uniforms, and secure professional training. That’s where sponsorships come into play.

In the world of cheerleading, sponsorships can be a game-changer. They not only provide the financial boost you need but also offer brand exposure and networking opportunities. If you’re looking to take your cheer team to the next level, attracting sponsorships is a must. In this comprehensive guide, we’ll walk you through the essential steps to secure sponsorships and build lasting relationships with your benefactors.

cheer-team-funding

Understanding Sponsorships

What is a Sponsorship?

A sponsorship is essentially a business relationship where an entity provides financial or in-kind support to a cheer team in exchange for some form of advertising or brand recognition. The benefits can be mutual; your team gets much-needed funding, and the sponsor gets to connect with a specific audience.

Types of Sponsorships

  • Financial Sponsorships: Direct monetary contributions used for uniforms, travel, equipment, and other expenses.
  • In-Kind Sponsorships: Provision of goods or services, such as free practice space, uniforms, or cheerleading accessories.
  • Event Sponsorships: Sponsorship for a particular event like a cheer competition or fundraising gala.
  • Media Partnerships: Collaboration with media outlets for extensive coverage, enhancing visibility for both the team and the sponsor.

Identifying Potential Sponsors

Local Businesses

Local businesses are often more willing to sponsor community-based activities. Reach out to gyms, restaurants, sports shops, and other local establishments.

Corporations

Large companies often have dedicated budgets for corporate social responsibility (CSR) activities, which could include sponsorship opportunities.

Alumni and Parents

Don’t underestimate the power of your personal network. Alumni who were once part of the cheer team or parents who are entrepreneurs could be potential sponsors.

Online Platforms

Crowdfunding websites like GoFundMe offer a platform to raise small amounts from a larger pool of people. While not traditional sponsorships, these can be a significant source of funds.

 

Crafting a Sponsorship Proposal

Components of a Strong Proposal

  • Introduction: Briefly introduce your cheer team, its achievements, and why you’re seeking sponsorship.
  • Objectives and Benefits: Clearly outline what the sponsorship funds will be used for and how it benefits the sponsor.
  • Sponsorship Packages: Offer different sponsorship levels, each with its own set of benefits for the sponsor.
  • Terms and Conditions: Define the period of sponsorship, expectations, and how the relationship will be managed.
  • Contact Information: Provide a point of contact for sponsors to reach out to for queries or clarifications.

Tips for an Effective Proposal

  • Use professional language but maintain a conversational tone.
  • Customize each proposal according to the prospective sponsor.
  • Include compelling visuals like photographs or infographics to make your proposal more appealing.

Example Proposal:

Here’s an example proposal for a fictional team that we’ll call “Elite Electric” that is pitching a sponsorship from a fictional cheer uniform company we’ll call “Spirit Express”

Sponsorship Proposal for Elite Electric

Presented to: Spirit Express

Date: [Insert Date]

Table of Contents

Introduction

Dear [CEO/Decision-Maker’s Name] of Spirit Express,

We hope this proposal finds you well. We are Elite Electric, a competitive cheerleading team based in [City, State], and we are reaching out to explore a sponsorship opportunity that would be mutually beneficial.

About Elite Electric

We are a team of [Number of Team Members] talented athletes ranging from ages [Age Range], dedicated to excellence in cheerleading. Our achievements include:

  • 1st Place at the [State/National Competition]
  • 2nd Place at the [Regional Championship]
  • [Other notable achievements]

Why Sponsor Us?

Exposure

With a strong following of [Number of Followers] on social media platforms and an average attendance of [Number of Spectators] at our events, your brand will gain significant exposure.

Alignment with Theme Values

As a leading manufacturer of cheer uniforms, a sponsorship with Elite Electric offers a natural synergy. We embody the qualities of teamwork, dedication, and excellence, which align perfectly with your brand ethos.

Community Engagement

We are deeply rooted in our local community and participate in various charitable activities. Your association with us can extend your CSR initiatives.

Sponsorship Packages

Gold Package – $5,000

  • Logo placement on team uniforms
  • Feature in monthly newsletter
  • Social media shoutouts (2x per month)

Silver Package – $3,000

  • Logo placement on practice gear
  • Social media shoutouts (1x per month)

Bronze Package – $1,000

  • Logo placement on event banners
  • Mention in event announcements

Terms and Conditions

  • The sponsorship period will be for one year, starting from [Start Date].
  • Elite Electric will provide monthly updates to Spirit Express on the utilization of the sponsorship funds.
  • Renewal of sponsorship will be discussed three months before the end of the contract period.

Contact Information

For any inquiries or further discussions, please contact:

  • [Your Name], Sponsorship Coordinator
  • Email: [Your Email]
  • Phone: [Your Phone Number]

We are excited about the possibility of partnering with [Fictional Cheer Uniform Corporation] and are open to customizing the sponsorship packages to meet your specific needs. We look forward to hearing from you soon.

Best regards,

[Your Name]Sponsorship Coordinator
Elite Electric

How to Pitch to Sponsors

Make it Personal

Tailor your pitch to align with the sponsor’s business goals or CSR initiatives. Corporate Social Responsibility (CSR) initiatives refer to efforts made by companies to contribute positively to society and the environment. These initiatives go beyond the primary goal of making a profit and focus on creating a positive impact in various areas, including social welfare, environmental sustainability, education, healthcare, and community development.

CSR initiatives can take various forms, such as:

  • Philanthropy: Donating funds or resources to charitable organizations, hospitals, schools, or disaster relief efforts.
  • Sustainability: Adopting environmentally-friendly practices like reducing carbon emissions, conserving water, and promoting recycling within the company.
  • Community Engagement: Sponsoring local events, providing educational scholarships, or organizing community service days where employees volunteer in local communities.
  • Employee Welfare: Offering comprehensive healthcare, education allowances, and creating a safe and inclusive work environment.
  • Ethical Business Practices: Ensuring fair trade, ethical sourcing of materials, and implementing anti-corruption measures.
  • Consumer Protection: Taking steps to ensure the safety and well-being of consumers by adhering to quality standards and ethical marketing practices.

Companies often dedicate a portion of their budget to CSR initiatives and may have a department or team specifically tasked with managing these efforts, so asking to speak to someone about their CSR initiatives may be helpful when cold-calling companies about a potential sponsorship.

secure-cheer-sponsorships
cheerleading-sponsorship

Use Data

Numbers speak louder than words. When pitching for sponsorships, the inclusion of quantifiable data can lend significant weight to your proposal. By showcasing statistics or data related to your cheer team’s reach, popularity, or performance, you’re offering potential sponsors a tangible glimpse into the benefits they can expect from the partnership. Let’s delve into why this approach is effective and how to go about it.

The Importance of Using Data

  • Objective Evaluation: Data offers an objective measure of your cheer team’s capabilities and influence. Whether you’re talking about social media following, competition wins, or community outreach, numbers provide a concrete evaluation metric that’s hard to dispute.
  • ROI Estimation: Businesses are keen on understanding the Return on Investment (ROI) when they are contemplating a sponsorship. By presenting data, you provide them with the metrics needed to estimate potential ROI.
  • Credibility: Statistics and verified data add credibility to your sponsorship proposal. They show that you’ve done your homework, understand your team’s strengths, and are serious about the partnership.
  • Consumer Reach: For the sponsor, the ultimate goal is often to reach a wider or targeted consumer base. By presenting data on your team’s reach, you offer them insights into a potential new market segment.

How to Use Data Effectively

  • Audience Demographics: Showcase the age, location, and other demographic details of your audience. This helps sponsors understand if your followers align with their target market.
  • Social Media Metrics: Use analytics from platforms like Instagram, Twitter, and Facebook to show your online influence. Data points can include follower count, engagement rates, and average reach per post.
  • Event Attendance: If your cheer team participates in or hosts events, attendance figures can be a compelling data point. This shows potential sponsors the direct exposure they can expect.
  • Competition Performance: Rankings, trophies, and other accolades serve as proof of your team’s performance level. High-performing teams are often more attractive to sponsors.
  • Consumer Behavior: If available, data on how your audience interacts with your team can be invaluable. For instance, merchandise sales figures can provide insights into consumer behavior and spending patterns.
  • Visual Presentation: Data is most impactful when easily digestible. Consider presenting key statistics through charts, graphs, or infographics for greater clarity and impact.

Incorporating data into your sponsorship pitch can make a significant difference in how your proposal is received. It gives potential sponsors a clearer understanding of what you bring to the table and how the partnership can be mutually beneficial. By focusing on data that highlights your team’s reach, popularity, and performance, you’re not just telling sponsors why they should invest in you—you’re showing them.

Be Transparent

In the realm of sponsorships, transparency isn’t just a buzzword; it’s a foundational element that can make or break the relationship between your cheer team and your sponsors. Whether you’re partnering with a small local business or a large corporation, sponsors want to know that their investment is being put to good use. This is where the importance of being transparent comes into play.

Why Transparency Matters

  • Builds Trust: When you’re upfront about how the sponsorship funds will be allocated, you’re essentially building a foundation of trust. Trust is vital for any business relationship, particularly sponsorships that often involve substantial financial or in-kind contributions.
  • Accountability: Transparency creates a sense of accountability on your part. By outlining how the funds will be used, you’re making a commitment to use those resources responsibly and effectively.
  • Aligns Expectations: Being transparent from the get-go helps align expectations between your cheer team and the sponsor. This clarity can prevent misunderstandings and potential conflicts in the future.
  • Enhances Credibility: Clear articulation of fund usage not only builds trust but also enhances your team’s credibility. Sponsors are more likely to invest in an organization that is professional, well-organized, and straightforward about its needs and spending.
local-business-sponsorship

How to Be Transparent

  • Detailed Budget Breakdown: One of the most effective ways to be transparent is to provide a detailed budget breakdown. This should include specifics like travel expenses for competitions, uniform costs, equipment purchases, and training fees.
  • Regular Updates: Don’t let the communication stop after receiving the sponsorship funds. Keep your sponsors in the loop with regular updates on how their contributions are making an impact. Whether it’s through monthly reports, newsletters, or one-on-one meetings, consistent communication is key.
  • Photographic Evidence: A picture is worth a thousand words. Providing photos of the team using the sponsored gear, participating in a sponsored event, or engaging in community service activities sponsored by the company can offer tangible proof of fund utilization.
  • Open for Audits: Offering to have the accounts audited or reviewed can also go a long way in establishing trust. This shows you have nothing to hide and are using the funds as agreed upon.
  • Feedback Loop: Always be open to feedback from your sponsors. If they have suggestions on how the funds can be better utilized, be willing to listen and adjust if necessary.
 

Follow-Up

Once you’ve sent out your meticulously crafted sponsorship proposal, it may be tempting to sit back and wait for responses to roll in. However, this passive approach often results in missed opportunities. The act of following up is a crucial, yet frequently overlooked, aspect of the sponsorship acquisition process. Here’s why it’s so important and some best practices to keep in mind.

Why Following Up is Important

  • Visibility: Sponsorship proposals can sometimes get lost amidst a sea of emails and business correspondence. Following up ensures that your proposal gets the attention it deserves.
  • Interest Gauge: A follow-up can serve as a gauge for the interest level of the potential sponsor. If they respond positively, you know you have a foot in the door; if they decline or don’t respond, it may be time to move on to other prospects.
  • Demonstrates Seriousness: Taking the time to follow up shows the potential sponsor that you are serious about the partnership. It adds a layer of professionalism that could set you apart from other teams seeking sponsorship.
  • Opportunity for Clarification: A follow-up can provide an opportunity for potential sponsors to ask questions or seek clarifications, moving the conversation forward.
  • Closes the Loop: Sometimes, decisions are delayed due to internal processes or pending approvals. Following up can speed up this timeline by reminding the potential sponsor of pending tasks.

Best Practices for Effective Follow-Ups

  • Timing: The general rule of thumb is to wait about a week after sending your initial proposal before following up. This gives the potential sponsor enough time to review your proposal but is not so long that they forget who you are.
  • Method: Email is usually the best medium for the first follow-up. It’s less intrusive than a phone call and gives the recipient the opportunity to respond at their convenience. However, if email fails to elicit a response, a polite phone call can sometimes be more effective.
  • Content: Be concise and to the point. Politely inquire if they’ve had a chance to review your proposal and offer to provide additional information if needed. Always maintain a professional and courteous tone.
  • Personalization: Customize each follow-up to the recipient. Mention any commonalities or past interactions that could make your message more memorable.
  • Frequency: If you don’t get a response to your first follow-up, it’s acceptable to try again after another week or two. However, more than three follow-ups without a response can come across as pushy, so know when to move on.
 
in-kind-sponsorship

Building Lasting Relationships

Deliver on Promises

When you secure a sponsorship for your cheer team, it’s more than just a financial transaction—it’s a commitment. You’ve outlined what the sponsor can expect from your team in return for their support, often encapsulated in a formal sponsorship agreement. Failing to deliver on those promises not only risks the current sponsorship but can also tarnish your team’s reputation, making it more difficult to secure future sponsorships. Conversely, fulfilling or exceeding your commitments can pave the way for a long-term, mutually beneficial relationship.

The Importance of Delivering on Promises

  • Trust Building: Consistently meeting the terms of your sponsorship agreement establishes trust between your team and the sponsor. Trust is the cornerstone of any business relationship and is especially crucial when financial contributions are involved.
  • Accountability: By fulfilling your promises, you’re demonstrating accountability. It shows you take the sponsorship seriously and are committed to honoring your end of the bargain.
  • Theme Image: Your actions reflect not just on your team but also on your sponsor. If you deliver on your promises, it enhances your sponsor’s brand image as well as your own.
  • Future Partnerships: Sponsors talk, and word gets around. Delivering on your promises can lead to recommendations and introductions, opening doors to additional sponsorships.
  • Renewal Opportunities: Sponsors are more likely to renew their support if they see a tangible return on their investment. Fulfilling your commitments is the first step toward securing future rounds of sponsorship.

How to Ensure You Deliver

  • Clear Understanding: Ensure that all team members and stakeholders understand the terms of the sponsorship agreement. This includes what is expected of the team and by when.
  • Task Delegation: Assign specific tasks related to the sponsorship to individual team members or committees. For example, if one of the terms is social media promotion, designate someone to manage that aspect.
  • Regular Verifications: Hold regular meetings to review progress on fulfilling sponsorship terms. This allows for timely adjustments if something is off track.
  • Documentation: Keep a record of all activities related to the sponsorship agreement. This could be in the form of photographs, event attendance logs, or social media posts.
  • Transparency with Sponsor: Keep the lines of communication open with your sponsor. Update them on how their contributions are being used and any milestones reached.
  • Plan for Contingencies: Sometimes, unforeseen circumstances can prevent you from fulfilling a promise. Have a backup plan in place and communicate openly with the sponsor if adjustments need to be made.
 

Deliver on Promises

Delivering on promises is not just about ticking off boxes on a sponsorship agreement. It’s about building a lasting relationship founded on trust, accountability, and mutual benefit. By consistently meeting or exceeding the terms of your sponsorship agreements, you not only ensure the success of the current partnership but also lay the groundwork for future opportunities. Therefore, take your commitments seriously and make every effort to fulfill them to the best of your ability.

Example Scenario:

Your cheer team has just secured a sponsorship from “CheerGear Co.,” a company specializing in cheerleading apparel. The terms of the sponsorship agreement include:

  • CheerGear Co. will provide uniforms and practice gear for the team.
  • Your cheer team will promote CheerGear Co. on social media at least twice a month.
  • The CheerGear Co. logo will be displayed on banners at all team events.
  • A quarterly update report will be sent to CheerGear Co. detailing how the sponsorship has benefited the team.

Action Steps for Clear Understanding:

  • Team Meeting: Schedule a team meeting specifically to discuss the sponsorship agreement. Provide each team member with a copy of the agreement and go through the terms point by point.
  • Role Assignment:
    • Appoint one team member as the “Social Media Manager” responsible for the bi-monthly social media posts promoting CheerGear Co.
    • Assign another member or a committee to handle event logistics, ensuring that the CheerGear Co. logo is displayed on banners.
    • Designate someone to compile and send the quarterly update report to CheerGear Co.
  • Deadline Setting:
    • Set specific deadlines for each task. For example, decide that social media posts will be made on the first and third Fridays of every month.
    • Establish a quarterly deadline for the update reports, perhaps one week before each quarter ends.
  • Clarification Session: Open the floor for questions and clarifications. Ensure that everyone understands their roles and responsibilities, as well as the timelines.
  • Written Summary: After the meeting, send out a written summary outlining what was discussed, who is responsible for each task, and the respective deadlines. This serves as a reference point and ensures everyone is on the same page.

By taking these steps, you ensure that all team members and stakeholders have a clear understanding of what is expected under the terms of the sponsorship agreement, boosting the likelihood of successful fulfillment.

Keep Them Updated

Following up post-sponsorship is indeed a critical aspect of maintaining a healthy and mutually beneficial relationship with your sponsors. Let’s dive into why this is important and how to go about it effectively

Why Post-Sponsorship Follow-Ups are Crucial

  • Relationship Building: A sponsorship is not a one-time transaction but a relationship that can offer long-term benefits for both parties. Regular follow-ups help maintain and strengthen this relationship.
  • Accountability: You’ve made promises about how the sponsorship funds will be used and what benefits the sponsor will receive. Follow-ups serve as a status report, ensuring both parties are holding up their ends of the agreement.
  • Feedback Loop: Regular communication allows for real-time feedback. If the sponsor has concerns or suggestions, immediate action can be taken to address them.
  • Opens Doors for Future Partnerships: Consistent follow-ups and the successful execution of sponsorship benefits can make it easier to secure renewals or even additional sponsorships from the same partner.
CSR-initiatives

Effective Strategies for Post-Sponsorship Follow-Ups

  • Immediate Acknowledgment: The first follow-up should be immediate—a thank-you note expressing gratitude for the sponsorship as soon as it’s confirmed. This sets a positive tone for the relationship.
  • Progress Reports: Periodically update the sponsor on how their funds are being used. This could be in the form of a monthly report or newsletter that includes key milestones, upcoming events, and even photographic evidence of the sponsorship in action.
  • Event Invitations: If the sponsorship is tied to specific events, such as competitions or fundraisers, extend an invitation to the sponsor to attend. Post-event, share a brief report on the event’s success and how the sponsorship contributed to it.
  • Social Media Shoutouts: Publicly thank your sponsors through social media platforms, tagging their accounts and using relevant hashtags. This not only fulfills part of your end of the sponsorship deal but also offers your sponsors additional exposure.
  • Feedback Surveys: Towards the end of the sponsorship term, consider sending out a feedback survey. Ask the sponsor what they liked about the partnership, what could be improved, and whether they would consider renewing the sponsorship.
  • Renewal Discussions: Don’t wait until the sponsorship term is over to discuss renewal. Start the conversation a few months in advance, so you have ample time to negotiate terms.

Follow-ups after securing a sponsorship are essential for ensuring that your sponsors are satisfied and see the value in their investment.

Attracting sponsorships for your cheer team isn’t just about the money; it’s about building relationships that add value to both parties. By understanding the different types of sponsorships, identifying potential sponsors, crafting compelling proposals, and maintaining strong relationships, you set the stage for a mutually beneficial partnership that can elevate your cheer team to new heights.

So go ahead, put these strategies into action and watch as your cheer team soars—both on the mat and off it.

 

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Featured, Gym Ownership, Tips

The Importance of Liability Insurance for Cheer Gyms

Posted on by Steve Pawlyk
Liability-Insurance-for-Cheer-Gyms
13
Sep

By Steve Pawlyk

Published September 13, 2023

As a cheer coach, you might already know that there are many tools, software, and resources that can help elevate your coaching game. However, there is one often overlooked resource that every cheer gym should have: liability insurance. In today’s blog, we’ll explain why liability insurance is so important and how it can help protect your cheer gym – and your athletes. Let’s dive in!

insurance-for-cheerleading-gyms

1. What Is Liability Insurance?

Liability insurance is a type of insurance that helps protect your cheer gym from financial losses if a third party is injured or property is damaged. It can provide coverage for damages, legal fees, and medical expenses. For example, if one of your athletes is injured while practicing, liability insurance can help cover the medical costs associated with the injury. This can help protect your gym from potential financial losses.

2. What Does Liability Insurance Cover?

Liability insurance can provide protection for a wide variety of risks, including bodily injury, property damage, personal injury (like libel or slander), and advertising injury (like copyright infringement). For example, if your cheerleading team is performing a routine at a competition, and one of the athletes accidentally damages property, your liability insurance can help cover the costs of the damages.

3. Benefits of Liability Insurance

Having liability insurance can provide peace of mind when it comes to running a successful cheer gym. It can help protect your business from potential lawsuits and other liabilities. For example, if an athlete is injured while practicing, having liability insurance can help cover the medical costs associated with the injury. This can help take some of the financial burden off your shoulders.

4. How to Get Liability Insurance?

The best way to get liability insurance is to contact an experienced insurance agent who can help you find the right coverage for your cheer gym. For example, many insurance companies offer special liability insurance packages for cheer gyms that can provide coverage for bodily injury, property damage, and other liabilities.

5. Why Is Liability Insurance Important?

Having liability insurance can help protect your cheer gym from financial losses due to third-party injuries or property damage. It can also help provide peace of mind when it comes to running a successful cheer gym. For example, if one of your athletes is injured while practicing, liability insurance can help cover the medical costs associated with the injury. This can help take some of the financial burden off your shoulders.

the importance liability insurance for cheer gyms

When it comes to running a successful cheer gym, having the right resources and tools is essential. That’s why liability insurance is so important – it can help protect your business from potential liabilities and financial losses. Don’t overlook this often overlooked resource – make sure your cheer gym is properly insured.

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Coaching, Featured, Gear/Clothing, Gym Ownership, Practice Tips, Practice Wear, Safety, Tips

The Cheer Coach’s Toolkit: Essential Resources and Tools for Success

Posted on by Steve Pawlyk
The-Cheer-Coach's-Toolkit--Essential-Resources-and-Tools-for-Success
10
Sep

By Steve Pawlyk

Published September 10, 2023

In the fast-paced, competitive world of cheerleading, having the right tools and resources can make or break your team’s success. Whether you’re a seasoned veteran or a newcomer, this comprehensive guide will equip you with everything you need to excel. Let’s get started!

cheer gym floor

Training Aids

Spring Floors

Why It’s Essential: A quality spring floor provides the necessary bounce and cushioning, reducing the risk of injury. The springs absorb the impact, allowing athletes to perform high-flying stunts and complicated tumbling passes with a lower risk of injury.

How to Employ: When selecting a spring floor, consider factors like spring density, foam thickness, and surface material. Make sure it meets the safety standards set by cheerleading organizations.

Example: A spring floor with a carpet-bonded foam surface can provide both the grip and cushioning needed for intricate stunts and tumbling.

Tumble Tracks

Why It’s Essential: Tumble tracks are inflatable or foam tracks that mimic the feel of a spring floor but are portable. They are excellent for practicing tumbling skills without the hard impact on the body.

How to Employ: Use tumble tracks for focused tumbling practice. They can be set up in gyms, outdoors, or even at home for extra practice.

Example: Use the tumble track to practice back handsprings. The softer surface reduces the fear factor, encouraging athletes to commit to the skill.

Stunt Stands

Why It’s Essential: Stunt stands help athletes practice stunts safely by simulating the hands of bases. They are especially useful for training flyers on balance and body control.

How to Employ: Use stunt stands to isolate specific elements of a stunt, such as the flyer’s body position or the timing of the cradle.

Example: Have your flyer practice liberty stunts on the stunt stand to improve ankle stability and body alignment.

Software Solutions

Routine Choreography Software

Why It’s Essential: Choreography software allows you to design and visualize routines, making the process more efficient and collaborative.

How to Employ: Use the software to map out formations, transitions, and stunts. Share the visualizations with your team for better understanding.

Example: ProCheer software can help you visualize a pyramid sequence, ensuring that all athletes are in the correct positions.

Video Analysis Tools

Why It’s Essential: Video analysis tools like Coach’s Eye enable you to record and analyze performances, providing valuable feedback for improvement.

How to Employ: Record your team’s practice or performance and use the software to break down each element. Look for areas that need improvement, such as timing or technique.

Example: Use Coach’s Eye to analyze the height and form of basket tosses, providing precise feedback to your athletes.

video-analysis-for-cheerleading

For a deeper dive into video tools for cheer, check out our other post here

Team Management Software

Why It’s Essential: Managing a cheer team involves juggling schedules, communications, and tracking athlete progress. Team management software streamlines these tasks.

How to Employ: Use platforms like TeamSnap to schedule practices, send out notifications, and track attendance.

Example: Set up automated reminders for upcoming competitions or fundraising events, ensuring everyone is informed and prepared.

licensed custom cheer music bluetooth-speaker

Music and Audio

Customized Cheer Music

Why It’s Essential: Music sets the tone for your routine. Customized cheer music ensures that your soundtrack is unique, engaging, and compliant with copyright laws.

How to Employ: Work with a specialized service like IPP Music to create a customized mix that complements your routine’s theme and tempo.  You can get a fully customized mix, where you pick all the songs used and it’s fit perfectly to your routine, or you can go with a premade mix which is much less, cost-wise, and customize that with one of our many options, like voicoeovers or sound fx.  We’ll add your team name to the mix for just $10!

Example: If your routine has a “Superhero” theme, a customized music mix can incorporate iconic superhero themes with beats that match your choreography.  Alternatively, our premade mixes are sortable by their theme, so you can easily find the right fit for your routine 

Portable Speakers

Why It’s Essential: High-quality portable speakers are essential for practice sessions to ensure that the music is loud and clear, allowing athletes to catch musical cues.

How to Employ: Choose speakers with good battery life and sufficient volume range. Place them in a position where the sound evenly covers the practice area.

Example: Use a Bluetooth speaker with a built-in battery for outdoor practices, so you’re not tied down by power outlets.

Safety Gear

Mats

Why It’s Essential: Safety mats provide a cushioned surface for stunting and tumbling, reducing the risk of injury from falls.

How to Employ: Use mats for high-risk elements like pyramids or new stunts that the team is still learning.

Example: Place mats under the stunt group when practicing a new dismount to ensure a softer landing in case of a fall.

Wrist Guards and Ankle Braces

Why It’s Essential: These provide additional support to joints, reducing the risk of sprains and other injuries.

How to Employ: Athletes should wear wrist guards and ankle braces during both practice and performances for added support.

Example: Flyers can wear wrist guards to reduce the impact on their wrists during handstands or other weight-bearing elements.

wrist-guards-for-cheerleading- essential tools-for-cheer-coaching
cheer-coach-speaking-to-team

Educational Resources

Coaching Clinics

Why It’s Essential: Coaching clinics provide hands-on training and insights into the latest techniques and safety protocols.

How to Employ: Attend clinics regularly to stay updated and network with other coaches.

Example: A clinic might introduce you to a new stunt progression method that you can implement to improve your team’s performance.

Books and Journals

Why It’s Essential: Publications like the “Cheer Coach’s Handbook” offer valuable insights into coaching strategies and athlete management.

How to Employ: Use these resources to supplement your knowledge and resolve specific challenges you may face.

Example: A book might offer strategies for effective team communication, helping you resolve conflicts and build a cohesive team.

Online Blogs and Forums

Why It’s Essential: Blogs like YouHitZero offer a wealth of information, from tips and tricks to event information and competition results.

How to Employ: Regularly read articles and participate in forums to stay updated and gain new perspectives.

Example: An article on YouHitZero about competition preparation could provide you with a checklist that ensures you don’t overlook any details 😉

Success in cheerleading coaching is not just about your skills and passion; it’s also about having the right tools and resources. This comprehensive toolkit is designed to help you excel in every aspect of coaching, from training your athletes to managing your team effectively.

 

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Need Competition Music Blue

IPP's Premade Mixes are USA Cheer Compliant and customizable!  Add Sound FX, swap songs, & more!  Add your Team Name to the mix for only $10! 

Coaching, Featured, Gym Ownership, Tips

Marketing Mastery: Proven Strategies to Attract More Athletes to Your Gym

Posted on by Steve Pawlyk
Marketing-Strategies-to-Attract-More-Athletes-to-Your-Cheer-Gym
10
Sep

By Steve Pawlyk

Published September 10, 2023

If you own a cheer gym, i know what’s on your mind a lot: “How do we get more signups?” Let’s go through some modern, effective strategies to elevate your gym’s appeal and attract more athletes. From leveraging social media to forging local partnerships, here’s how you can make your gym the go-to spot for aspiring cheer athletes.

get-more-cheerleaders-signed-up-in-your-gym

1. Leverage the Power of Social Media

The Strategy

Instagram has become a powerful platform for showcasing your gym’s capabilities. By posting short video clips of your athletes performing routines or stunts, you can create a buzz and attract attention.

Hypothetical Example

Let’s say you have 40 athletes in your gym. You could create a weekly video series featuring different teams or levels. One week could be the junior team performing a new routine, and the next could be your elite team executing complex stunts. Use hashtags relevant to cheerleading and your local area to increase visibility. If done correctly, you could see a significant increase in followers, and more importantly, potential athletes showing interest in your gym.

2. Forge Local Partnerships

The Strategy

Collaborate with local businesses that align with your gym’s ethos. For example, partnering with a local smoothie shop can be beneficial for both parties.

Hypothetical Example

Imagine you strike a deal with a local smoothie shop where your athletes get a 10% discount on all smoothies. In return, the smoothie shop’s customers receive a voucher for a free trial class at your gym. This symbiotic relationship not only promotes community engagement but also drives new potential athletes to your gym.

3. Engage with the Community

The Strategy

Hosting free events like cheer clinics can serve as a fantastic way to give back to the community while subtly marketing your gym.

Hypothetical Example

Suppose you decide to host a free cheer clinic for the local community. You could invite local media to cover the event, gaining you free publicity. You could ask current athletes at your gym to come and have them serve as mentors during the clinic. The hands-on experience could be the push needed for some kids to sign up for a beginner’s class at your gym.

4. Master the Art of Email Marketing

The Strategy

While it may seem outdated, email marketing remains an effective way to keep your current members informed and to attract new ones.

Hypothetical Example

Let’s say you’re planning an annual showcase event. You could send out a well-crafted email newsletter to your mailing list, highlighting the event’s features and what makes it unique. Using a service like Mailchimp or Stampready will make this process a cinch.  If last year’s attendance was 100 people, a compelling email could potentially double that number, making the event more exciting for both athletes and spectators.

cheer-gym-marketing-strategies

By implementing these strategies, you’re not just waiting for athletes to find you; you’re actively drawing them in. So go ahead, make your gym the go-to spot for aspiring cheer athletes.

Steve Pawlyk Signature Full

Need Competition Music Blue

IPP's Premade Mixes are USA Cheer Compliant and customizable!  Add Sound FX, swap songs, & more!  Add your Team Name to the mix for only $10! 

Featured, Gym Ownership, Tips

Financial Management for Cheer Gyms: Budgeting, Forecasting, and More

Posted on by Steve Pawlyk
Financial Management for Cheer Gyms: Budgeting, Forecasting
01
Sep

By Steve Pawlyk

Published September 1, 2023

Let’s talk money, shall we? 💰

Running a cheer gym is a blast, but let’s be real—it’s also a business. And like any business, you’ve got to keep an eye on the dollars and cents. From budgeting and forecasting to managing cash flow, the financial side of things can make or break your gym. So, grab a coffee, and let’s dive into the nitty-gritty of cheer gym financial management.

*YouHitZero and IPP Music have no financial interests in any service or product recommended in this article.

cheer-gym-revenue-streams

1. Budgeting 101: Know Your Numbers

  • What to Do: Create a detailed budget that outlines your income and expenses.
  • Example: Break down your budget into categories like coaching salaries, equipment, utilities, and marketing.
  • Scenario: You allocate $5,000 a month for coaching salaries, $1,000 for equipment, and $500 for utilities. At the end of the month, you find that utilities only cost $400. You decide to reallocate the extra $100 to marketing, specifically to a Facebook ad campaign targeting local parents interested in cheerleading for their kids.
  • Tool Tip: QuickBooks offers a comprehensive budgeting feature that allows you to set budget limits for different categories, integrate with your bank for real-time tracking, and even generate monthly or quarterly budget reports.

2. Revenue Streams: Diversify, Diversify, Diversify

  • What to Do: Look for additional revenue streams beyond membership fees.
  • Example: Offer cheer camps, workshops, or a pro shop.
  • Scenario: You decide to host a summer cheer camp and charge $200 per participant. You market the camp through your gym’s social media and newsletters. With 20 sign-ups, you make an extra $4,000. You use this revenue to purchase new tumbling mats and also set aside a portion for your emergency fund.
  • Tool Tip: Square not only provides point-of-sale solutions but also offers robust inventory management features. You can track product sales, set low-stock alerts, and even manage vendor relationships, all from a single dashboard.

3. Cash Flow: Keep the River Running

  • What to Do: Monitor your cash flow.
  • Example: Maintain a cash reserve for at least three months of operating expenses.
  • Scenario: You aim to keep $30,000 in reserve to cover unexpected situations. When the pandemic hits, you find that your reserve is enough to cover three months of minimal operational costs, allowing you to weather the storm without laying off staff.
  • Tool Tip: Float offers real-time cash flow forecasting that integrates with your accounting software. It allows you to visualize your cash flow on a daily, weekly, or monthly basis and even set cash flow scenarios for events like hiring a new coach or buying new equipment.

4. Pricing Strategy: Finding the Sweet Spot

  • What to Do: Set your pricing based on value, competition, and your target market.
  • Example: If you offer specialized coaching, you can charge a premium.
  • Scenario: You decide to increase your monthly fee from $100 to $120 due to new equipment and a specialized tumbling coach. You communicate this change transparently to your gym members, explaining the added value. The increase is well-received, and you even see an uptick in new sign-ups interested in the specialized tumbling classes.
  • Tool Tip: SurveyMonkey allows you to create targeted customer surveys that can be sent via email, social media, or embedded on your website. The analytics feature helps you interpret the data, giving you valuable insights into what your customers value most and what they’re willing to pay for it.

5. Expense Management: Cut the Fat

  • What to Do: Review your expenses and look for cost-cutting opportunities.
  • Example: Negotiate with vendors for better rates.
  • Scenario: You review your expenses and find that you’re spending a lot on cheer mats. You reach out to your vendor and negotiate a 10% discount for bulk orders. This saves you $200 on your next order, which you then allocate to upgrading your sound system for better practice sessions.
  • Tool Tip: Expensify automates the entire expense management process. You can import expenses directly from your bank or take photos of your receipts. It categorizes and tags each expense, making it easier to review and identify potential cost-saving areas.
budgeting-for-cheer-gyms

6. Financial Forecasting: Look Into the Crystal Ball

  • What to Do: Use past data to predict future income and expenses.
  • Example: Plan for slow seasons in your budget.
  • Scenario: After reviewing past data, you notice a 20% membership drop during the summer months. You decide to adjust your budget accordingly, cutting back on non-essential expenses and ramping up marketing efforts to attract summer camp attendees.
  • Tool Tip: Google Sheets offers built-in financial templates and the ability to create custom financial models. You can use formulas to forecast based on past data, and even collaborate with your financial advisor in real-time.
cheer coach in gym office

7. Emergency Fund: Prepare for Rainy Days

  • What to Do: Set aside income for emergencies.
  • Example: Save 5-10% of your monthly income.
  • Scenario: You set up an automatic transfer to save 10% of your monthly income into a high-yield savings account. When your air conditioning unit breaks down in the middle of summer, you’re able to cover the repair costs without affecting your operational budget.
  • Tool Tip: High-yield savings accounts offer better interest rates than regular savings accounts, allowing your emergency fund to grow faster.

8. Tax Planning: Don’t Get Caught Off Guard

  • What to Do: Plan for taxes.
  • Example: Set aside a percentage of each month’s income for taxes.
  • Scenario: You set aside $500 each month in a separate tax account. When tax season arrives, you find that your estimated tax bill is $6,000, exactly what you’ve saved up. This allows you to pay off your tax bill without any stress or need for payment plans.
  • Tool Tip: TurboTax Business offers a step-by-step guide tailored for business taxes. It helps you identify potential deductions, navigate complex tax codes, and even offers a double-check feature that reviews your tax return for errors or missed opportunities.

9. Debt Management: Tread Carefully

  • What to Do: Have a plan for paying off loans or credit.
  • Example: Prioritize high-interest debt.
  • Scenario: You have a high-interest loan with a minimum monthly payment of $300. After reviewing your budget, you decide you can afford to pay $400 a month. By doing this, you not only pay off the loan faster but also save $1,200 in interest over the life of the loan.
  • Tool Tip: Mint can help you track all your debts in one place, allowing you to see the bigger financial picture. It also offers features to help you create a debt payoff plan. By inputting your loan details, interest rates, and monthly payments, Mint can calculate the most efficient way to pay off your debts and even project a debt-free date.

Managing the financial aspects of your cheer gym doesn’t have to be a headache. With the right tools and a solid plan, you can keep your gym financially fit while still having time to perfect that killer routine for the next big competition. Got any financial wisdom to share? I’m all ears! Until then, may your tumbles be tight and your balance sheets balanced! 🎉

 

Steve Pawlyk Signature Full

Need Competition Music Blue

IPP's Premade Mixes are USA Cheer Compliant and customizable!  Add Sound FX, swap songs, & more!  Add your Team Name to the mix for only $10! 

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