5 Tips for Running A Successful Proshop

By Heidi Weber

Published on October 1, 2018

5 Tips for Running A Successful Proshop

RUNNING A SUCCESSFULL PROSHOP IS A GREAT WAY TO INCREASE YOUR GYM’S INCOME

Here are 5 tips on how to create a money making proshop with little to no money or risk!

PLAN AHEAD Pick how many sales you want to create for your gym. If this is new to you maybe start with 2 sales for the season. Fall/winter and Spring/summer.If you are a little more seasoned you may want to split those sales into their own categories.
Fall

Winter

Spring

Summer

Each sale having 1-3 items for sale.

If you’re a true pro try your hand at 10 month proshop. Offering a new item each month during the 10 busiest months
SHOP LOCAL/SMALL BUSINESSES You can save huge on buying items through small business and local vendors. They don’t have to be down the street but using small business product producers allows for negotiations ( within reason), loyalty discounts, and great customer service. This can save you big and increase your profit margins
CREATE PRE-SALE ITEMS Use pre sales to gage the excitement of your customer. There is no risk to offer a presale and it creates an urgency to buy now or miss out. Be willing to sell an item only once with no opportunity to reorder for the current season.
USE COMPANIES WITH ONLINE PROSHOP LINKS Most companies can provide an online pro-shop link created just for you.At ASCE we provide each customer with their own page and collect all orders, sizes, and can even ship directly to the customer. There’s a small fee per order to cover the admin costs but in the end you have spent no out of pocket money and you get a check at the finality of the order for your gyms portion of the sale. Win win on the online proshop.
BE REASONABLE Different items vary in cost. Some proshop items are inexpensive and others pricey. Remember you are up charging on an item produced for you. Not all items can make you huge profits and you can’t expect the vendor to always take the hit on pricing.So choose items wisely. If a trendy item doesn’t make you as much per sale but you can sell a ton its still worth it.Pick at least 1 item that makes great money and then you can add a fun item with less profit for staying up on the latest trends.Try and respect the vendors pricing and create a positive relationship most vendors will bend where they can and with time you can both benefit from the arrangement

There’s so many great ways to increase income for your gym so focus on the things you can control and you’ll see great return on little to no investment!

Most companies can provide an online pro-shop link created just for you. At ASCE we provide each customer with their own page and collect all orders, sizes, and can even ship directly to the customer. There’s a small fee per order to cover the admin costs but in the end you have spent no out of pocket money and you get a check at the finality of the order for your gyms portion of the sale.