Tag Archives: social media

Featured, Tips

Bring in more athletes to your gym

Posted on by IPP Music
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21
Jan
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Byline Steve Pawlyk

Steve Blog Circle

Byline Steve Pawlyk

By Steve Pawlyk

Published January 21, 2023

As a cheerleading gym owner, it’s important to consistently attract new athletes and build strong, cohesive teams. But how can you do this effectively? Here are a few tips to help you sign up more athletes and build better teams:

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  1. Create a welcoming, inclusive atmosphere. When athletes visit your gym, they should feel like they’re part of a supportive, friendly community. Make sure your coaches and staff members are approachable and welcoming, and encourage your current athletes to be inclusive of new members.
  2. Offer a variety of programs. By offering a range of programs, you can attract a diverse group of athletes and build teams at different skill levels. Consider offering tumbling classes, stunting clinics, and team training sessions to appeal to a wide range of athletes.
  3. Utilize social media and other marketing channels. In today’s digital age, social media is a powerful tool for reaching out to potential athletes. Make sure to maintain an active presence on platforms like Instagram and Facebook, and consider investing in targeted advertising to reach more people.
  4. Host open gyms and demo classes. Open gyms and demo classes are a great way for athletes to get a feel for your gym and try out different programs. Consider hosting these events on a regular basis to attract new athletes and showcase your gym’s offerings.
  5. Don’t forget about cheer music! A crucial element of any cheer routine is the music. When it comes to purchasing cheer music, be sure to check out IPP Music. We offer a wide selection of high-quality cheer tracks at affordable prices.

With these tips in mind, you’ll be well on your way to signing up more athletes and building better teams at your cheerleading gym. And remember, always keep things lighthearted and fun – after all, cheerleading is all about having a good time!

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Featured, Tips

Keeping Athletes Safe with Social Media and Gym Communications

Posted on by Kyle McCarthy
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16
Nov
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By Kyle McCarthy

Published on November 16, 2019


Our industry is an informal one...

…it’s hard not to be when you’re dealing with family! We spend so much time together as a gym family that it’s sometimes not easy to see how social media and the way we interact with it can actually put the kids we coach at risk. After all, social media is great! It’s been revolutionary for the ways in which we can quickly communicate with parents, share photos and videos, free marketing for gyms and has really helped build gym communities and bonds. We’ve become so accustomed to sending a quick message to an athlete after a hard practice to check in on them, or to give them a personal shout-out, that we don’t realize the potential harmful effects of this casual closeness.

Kye YHX BLOG 1
Kye YHX BLOG 1

In most areas of life, communications between minors and adults is a no-go zone. Whether it’s a teacher at school or an inappropriate message on Instagram, neither of these are ok. So why is it ok for a coach? Truth is, it isn’t. And we have all allowed a culture to grow where it’s normal and ok for adult coaches to message minor athletes, and vice versa, potentially creating an understanding in a minor athlete’s mind that contact from an adult is not unusual nor cause for concern. The normalization of adult/minor online communication was a huge concern for the USASF and prompted the creation of the USASF Electronic Communications Policy.

In most areas of life, communications between minors and adults is a no-go zone. Whether it’s a teacher at school or an inappropriate message on Instagram, neither of these are ok. So why is it ok for a coach? Truth is, it isn’t. And we have all allowed a culture to grow where it’s normal and ok for adult coaches to message minor athletes, and vice versa, potentially creating an understanding in a minor athlete’s mind that contact from an adult is not unusual nor cause for concern. The normalization of adult/minor online communication was a huge concern for the USASF and prompted the creation of the USASF Electronic Communications Policy.

Kyle McCarthy blog4

The USASF acknowledged that our informal industry culture was putting athletes at risk and acknowledged the need for safety measures to be put into place swiftly and comprehensively. They immediately banned private communications between athletes and coaches, as well as banning them from following each other on personal social media accounts (athletes can still follow official gym accounts).

Kyle McCarthy blog 2

They tasked every gym with coming up with an Electronic Communications Policy that was as stringent as the official USASF policy, or gyms would be expected to default to the USASF official policy. 

As we are into the second season with this policy in place, many gyms may still be lacking comprehensive plans or implementing the policies they have effectively. With the 2019-2020 under way, we want to help you with an easy plan to ensure that your athletes and coaches are safe into the future.

Here are 5 easy steps to ensure your gym is adhering to the USASF Electronic Communications Policy and protecting athletes from potential harm:

  1. Review your Electronic Communication Policy with your staff. This is something you should do monthly or multiple times throughout the season as a refresher so coaches remember how to appropriately communicate with their athletes.

  2. Hold parent information sessions to inform your parents of safety concerns regarding social media. Parents should oversee their child’s social media accounts within reason.

  3. Discuss social media expectations with your athletes and inform them of the rules so they are aware.

  4. Eliminate multiple forms of communication for the program and make all staff, parents and athletes aware of the official channels of communication.

  5. Find a digital platform that is trusted so you can manage the communication for everyone.

  1. Review your Electronic Communication Policy with your staff. This is something you should do monthly or multiple times throughout the season as a refresher so coaches remember how to appropriately communicate with their athletes.

  2. Hold parent information sessions to inform your parents of safety concerns regarding social media. Parents should oversee their child’s social media accounts within reason.

  3. Discuss social media expectations with your athletes and inform them of the rules so they are aware.

  4. Eliminate multiple forms of communication for the program and make all staff, parents and athletes aware of the official channels of communication.

  5. Find a digital platform that is trusted so you can manage the communication for everyone.

Kyle McCarthy blog3

An app such as the CheerLife app will tick all of your boxes when it comes to safe electronic communications. It has group chats, one-way broadcast push notifications, revenue building channels (who doesn’t want to make more money?!), action tracking in a safe social media environment, a noticeboard for gym updates, built-in pro-shop channel, private lesson scheduler and full integration with existing class management software like iClassPro and Jackrabbit. It’s also adheres to the USASF ECP and our content management team is quick to remove, suspend or ban any individuals who violate our terms and conditions.

Keep your kids safe in a specialized custom app for your gym and keep your minor athletes off major social platforms!

Contact CheerLife today!

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