cheerleading community building Archives

By Steve Pawlyk

Published August 24, 2023

Attracting new athletes to your gym is only half the battle. The true challenge lies in retaining those athletes, nurturing their growth, and building a loyal community that feels like family. Retention is more than a business strategy; it’s an art form that requires understanding, creativity, and a genuine passion for the sport and the individuals who dedicate themselves to it. How do you keep cheer athletes coming back to your gym, season after season? How do you transform a cheer gym into a home where athletes grow, thrive, and succeed?

This comprehensive guide delves into the art of retention, offering practical strategies, examples, and ideas to foster loyalty and keep cheer athletes engaged in your program. Whether you’re a seasoned cheer coach or a gym owner looking to enhance your retention efforts, these insights will empower you to create a cheerleading environment that resonates with athletes and their families, setting your gym apart in a competitive market.

1. Provide Exceptional Coaching

Invest in Professional Development: Encourage coaches to attend workshops like the USASF National Meeting, ensuring they stay current with industry best practices.
Offer Personalized Attention: Implement small group sessions to focus on individual needs, such as specialized tumbling classes for those struggling with specific skills.
Foster a Positive Environment: Create a “Shout Out” board where athletes can publicly praise each other’s achievements, fostering a supportive atmosphere.

2. Develop a Strong Community

Encourage Team Bonding: Organize team sleepovers or outings to amusement parks, fostering camaraderie and friendship.
Engage Families: Host family potluck dinners or parent-child practice sessions to create a sense of community.
Celebrate Successes: Create a “Wall of Fame” to display team trophies and individual achievements, fostering pride and recognition.

3. Offer Competitive and Flexible Pricing

Provide Value: Bundle coaching sessions with gym merchandise or competition entry fees to enhance perceived value.
Offer Flexible Payment Options: Implement a monthly payment plan or sibling discounts to accommodate various financial situations.
Create Loyalty Programs: Offer a “Refer a Friend” program that provides discounts for both the referring athlete and the new recruit.

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4. Maintain Top-notch Facilities and Equipment

Invest in Quality Equipment: Regularly update mats and safety gear, ensuring the highest standards of safety.
Create a Welcoming Environment: Design lounge areas with comfortable seating for athletes and parents, creating a home-away-from-home feel.
Prioritize Safety: Conduct monthly safety drills and maintain clear safety guidelines posted throughout the gym.

5. Communicate Effectively

Keep Athletes and Families Informed: Utilize a gym app that sends push notifications for schedule updates, announcements, and achievements.
Solicit Feedback: Implement a suggestion box or regular surveys to gather feedback and demonstrate that opinions matter.
Provide Clear Expectations: Create a handbook outlining policies, expectations, and goals, ensuring clarity and transparency.

6. Offer Diverse and Engaging Programs

Provide Varied Training Opportunities: Offer themed workshops like “Stunt Fest” or “Tumble Mania” to cater to various interests.
Create Opportunities for Competition: Participate in both local showcases and national championships, providing varied competitive experiences.
Implement Off-season Activities: Organize summer cheer camps or specialized clinics with guest coaches to keep athletes engaged during the off-season.

Retention is an art that requires creativity, commitment, and a keen understanding of what makes athletes and their families feel valued. By implementing these strategies, you can create a cheer gym that not only attracts athletes but keeps them coming back, building a loyal and thriving community in a competitive market.