By Cat Weeden
Published October 22, 2018
Beat the October Money Pit
As we kick off the new season, the excitement of finished routines, uniforms arriving, new bows and impeding competitions is in the air.
The kids are pumped, the parents are starting to see it come together, and the coaches know that every practice were one step closer to the routines of our dreams. Everyone is so excited, except the front office/ownership of the gym! Because October = Money Pit month in Allstar cheer
Competition deposits are due NOW, new/Fill-in Uniforms need to be paid for yesterday, teams are practicing extra, which means payroll is higher than normal and we are getting just close enough to the holidays that payments are coming in late/delayed.
This time of the year can be very overwhelming if you choose to let it be.
This time of the year can be very overwhelming if you chose to let it be. I challenge you to rise above the October Money Pit and stabilize yourself financially by creating additional income streams within your gym. Semi-Private Lessons, Parent Fitness Classes, Birthday Parties and Gym rentals are all great, fast ways to increase your gyms income.
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Semi-Private Lessons
Find any 30 minute to an hour holes in your coaches or your schedule. During those open times set up a 3-4 person lesson at $10-15 per kid. If staff work it, pay them their regular wage during the lesson. Make the Lessons skill specific (Backwalkovers, Back Handsprings, Tucks, Jumps, etc). If you can put 4 of these in place your gym could bring in an additional $200 a week.
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Parent Fitness Classes
Everyone has that one coach that loves to condition the kids, and is very enthusiastic about fitness. Let this coach spearhead your coaches fitness class. Set up 1 hour long parent fitness classes at your gym. Charging a nominal monthly fee ($20-30) for a weekly class, and placing the class during practice times ( when parents are already at the gym) works great. If you offer 2 classes a week, with 5-10 participants in each class the gym could be looking at an additional $200-400 a month
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Birthday Parties
If your gym is not already offering birthday parties, you need to start immediately! Whatever equipment you have now is enough. If you have a trampoline, tumble tracks, a pit, or inflatables even better! Parents of young children are always looking for safe, fun, inexpensive places to host parties. 2 hours, 1-2 junior staffers @$25 per party, a couple tables, some music and games is all you need to successfully operate birthday parties in your location. Create a flyer to post on FB, Instagram and to send to your gym kids is a great way to start. 1 birthday party a weekend can bring in an additional $700 a month
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