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Texas: The Epicenter of a Cheer Evolution

Texas The Epicenter of a Cheer Evolution

By Steve Pawlyk

Published March 26, 2024

Ever since Joe Rogan packed up his stuff in LA and set his sights on Austin, Texas, he kinda started a whole new trend. Now it seems like everyone from every corner of the country is eyeing Texas as their next big move. This Lone Star State migration isn’t about barbecue and cowboy boots (though I’m def on board with both lol). It’s sparking a massive transformation across various industries, including the cheer scene, which, as we all know. has exploded into a billion-dollar behemoth in the last 10 years or so. Texas is 100% leading the charge, turning what used to be sideline spectacle into a competitive, global powerhouse.

Texas AllStar Cheer Dance

From Sidelines to Center Stage

The narrative of cheerleading’s rise is epitomized by the journey of Bill Seely, a former collegiate athlete who, after a skiing accident, found his calling in cheerleading. His ascent to the presidency of Varsity Spirit symbolizes the sport’s transition from an underestimated activity to a competitive, global enterprise. Varsity Spirit, under Seely’s leadership, epitomizes the industry’s success, generating substantial revenue and influencing cheer culture worldwide.

Dallas-Fort Worth: A Hub of Cheerleading Excellence

Dallas-Fort Worth has played a crucial role in cheerleading’s explosive growth. Hosting over 40 competitions annually, including the prestigious National Cheerleader’s Association’s All-Star National Championship, the region not only showcases athletic prowess but significantly contributes to the local economy. These events, drawing thousands of participants and spectators, underscore the area’s significance in the cheerleading world.

Texas’ Premier Cheer Gyms and Programs

Texas is home to a plethora of esteemed cheer gyms and programs that have consistently pushed the boundaries of the sport. These institutions serve as the backbone of the cheer community, offering training and competitive opportunities for athletes at all levels.

Texas has solidified its position as a hotbed for the competitive cheer industry, a sector that’s increasingly recognized for its athleticism, discipline, and entertainment value. The state’s enthusiasm for cheerleading is reflected in its myriad of gyms and programs that are dedicated to fostering talent from the grassroots level to elite competitive teams. This thriving ecosystem is not just about the athletes but also includes a cadre of experienced coaches and supportive communities that together fuel the cheerleading fervor across the Lone Star State.

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One standout gym is Texas Cheer Allstars, celebrated for its commitment to empowering athletes of all skill levels. The gym prides itself on creating a nurturing environment where every athlete feels valued, fostering not just physical skills but also character and self-esteem through the sport. Texas Cheer Allstars has made a significant mark by winning several National Championships, testament to their excellence in training and athlete development​​.

Another notable mention is Texas AllStar Cheer & Dance, serving the North Austin/Pflugerville/Round Rock/Hutto area as a premier competitive cheer gym. Their mission centers around promoting the sport of cheer and developing athletes to their highest potential within a positive environment that encourages discipline, commitment, and integrity. Offering a variety of competitive cheer teams, tumble classes, as well as preschool and after-school training programs, Texas AllStar Cheer & Dance exemplifies the comprehensive approach to athlete development​​.

The Cheer Factory in Baytown, Cheer Station in Austin, and Cheer Texas in Amarillo further exemplify the diversity and reach of competitive cheer in Texas. Each gym brings its unique strengths to the table, from Cheer Factory’s emphasis on all levels of cheerleading​​, to Cheer Texas’s impressive track record of over 60 National Titles and appearances at the Cheerleading Worlds​​.

Texas Cheer Allstars
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Texas Elite Allstars, located in Converse, aims to offer a team for every skill level, from novices to advanced athletes aiming for level 4 competitions. Their detailed programming ensures athletes are placed on teams that match their abilities, ensuring both personal growth and competitive success​​.

Express Cheer in Frisco further highlights the cheerleading culture in Texas, with programs that cater to both elite competitors and those new to the sport. Their comprehensive offerings, including the Express All-Stars elite competitive cheer program and various tumbling classes, showcase their dedication to training champions and changing lives​​.

Full Force Cheer distinguishes itself with all levels of all-star cheerleading, including a Level 6 Worlds Team, showcasing their “large gym” skills despite being a smaller facility. Their focus on competitive cheerleading and dedication to creating the ultimate team sport experience speaks to the depth of talent and commitment within Texas’ cheerleading community​​.

Cheer’s Economic and Cultural Impact in Texas

Beyond the athletic achievement, cheerleading has become a significant economic force in Texas. The sport’s ability to draw large crowds and fill hotels and restaurants during competitions speaks to its financial impact. Moreover, the presence of cheerleading companies and apparel manufacturers in the state further amplifies its economic contribution.

Looking Ahead

With cheerleading recognized by the International Olympic Committee, the sport is on the brink of even greater global expansion. Texas, with its rich cheerleading culture and infrastructure, is poised to play a central role in this growth. The state’s commitment to nurturing talent and hosting premier events will undoubtedly influence cheerleading’s trajectory on the world stage.

Texas’ role in the evolution of cheerleading is undeniable. From fostering grassroots enthusiasm to hosting world-class competitions, the state has become synonymous with cheerleading excellence. As the sport continues to grow, both in popularity and economic significance, Texas will undoubtedly remain at its epicenter, driving innovation and inspiring future generations of cheerleaders.

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