From the Barn to Champions: How Celebrity Cheer Built a Dynasty in Six Years

Starting in a Barn (Yes, Actually a Barn)

The barn-turned-wedding-venue detail isn’t just a cute origin story. It’s actually the most important part.

Because when you start with one mat in a barn during COVID, you can’t hide behind fancy facilities or equipment. You either have solid coaching fundamentals or you don’t. You either create real culture or you don’t. You either develop athletes properly or you don’t.

Think about it: No parents were joining Celebrity Cheer in 2020 because of their IG-worthy facility or their trophy case. They joined because they believed in Amber and Bethany as coaches.

That’s a completely different foundation than gyms that start with investor money, huge facilities, and big marketing budgets. Celebrity Cheer had to prove they could coach before they could prove anything else.

The “Home-Grown” Philosophy

Here’s where it gets really instructive for anybody building a program.

Celebrity Cheer’s success isn’t built on recruiting superstars from other gyms. It’s built on taking young athletes (sometimes starting at age 3) and developing them all the way through to elite levels.

Why does this matter?

First, it’s sustainable. You’re not constantly losing athletes to poaching. You’re not dealing with drama about kids switching gyms every season. You build loyalty because families see their kids grow up in your program.

Second, it creates unified technique. When athletes learn your system from the beginning, you don’t spend years breaking bad habits they picked up elsewhere. Your level 1 athletes are learning the same progressions that your level 5 athletes mastered. Everything connects.

Third, it proves your coaching works. Anyone can assemble a team of talent. Building that talent from scratch? That’s the real flex.

What You Can Steal from Their Playbook

Okay, practical coaching wisdom time. Here’s what we can learn:

1. Your credentials matter less than your coaching ability. Amber and Bethany’s Maryland Twisters background gave them credibility, but the barn situation stripped away any ability to coast on reputation. They had to deliver results. Focus on becoming an excellent technical coach, not just collecting certifications.

2. Culture eats facilities for breakfast. Parents will drive past nicer gyms to bring their kids to coaches who genuinely care and produce results. Invest in your coaching skills and team culture before you invest in fancy equipment.

3. The “home-grown athlete” model is underrated. Stop obsessing over recruiting. Start obsessing over developing the athletes already in front of you. Build progressions that turn your tiny novices into your senior elite athletes five years later.

4. Growth should serve quality, not replace it. Before you add a team, ask: Do we have the coaching staff to do this right? Do we have the facility time? Can we maintain the same standard we’ve set? If the answer is no, wait.

5. Your background informs your system, but shouldn’t limit it. Amber and Bethany learned from Maryland Twisters but built Celebrity Cheer to fit their community and vision. Respect where you learned, but don’t be afraid to do things differently.

The Barn Probably Helped, Actually

Here’s my somewhat contrarian take: Starting in that barn might have been an advantage.

When you have limited resources, you become resourceful. When you can’t rely on fancy facilities to attract families, you build real relationships. When you have one mat, you get really creative about maximizing every minute of practice time.

Some of the worst-coached teams I’ve seen come from gyms with the most impressive facilities. Because the facility becomes the product instead of the coaching.

Celebrity Cheer never had that luxury. The coaching had to be the product from day one.

What This Means for You

Whether you’re starting a new program, rebuilding one, or trying to take your established gym to the next level, Celebrity Cheer’s story offers a blueprint:

Start with real coaching expertise. If you don’t have it yet, go get it. Work under coaches who know what they’re doing. Learn the technical progressions inside and out.

Build culture before you build empire. Get one team right before you add ten teams.

Develop your athletes instead of constantly recruiting. Create a system that takes beginners and turns them into champions over multiple years.

Grow strategically, not desperately. Only expand when you can maintain quality.

Remember that championships come from coaching, not facilities. The barn was temporary. The coaching knowledge was permanent.

And maybe most importantly:

Trust the process. Six years feels like forever when you’re in it. But looking back, it’s a remarkably fast trajectory from barn to dynasty.

So if you’re coaching in less-than-ideal circumstances right now. Maybe your practice space isn’t great, maybe you don’t have a huge budget, maybe you’re starting from scratch. Remember, Amber and Bethany standing in that barn in 2020 with one mat and a vision.

They built a championship program from that.

And you could too.