How Korean Cheer Just Took Over TikTok5 min to read

Picture this: the routine kicks off with some catchy drum beats, then you hear sneakers squeaking on a gym floor. Suddenly, a thumbs-up pops into view, bobbing up and down like it’s keeping time with the music. This little dance, often called the “Pikki Pikki” dance, has become a viral sensation. We’re talking millions of views on TikTok, all for a dance that’s simple, repetitive, and kinda low-key. But man, is it addictive!

Now, if you’re thinking about the high-energy routines we’re used to in American cheerleading—like the Dallas Cowboys Cheerleaders rocking out to “Thunderstruck”—this Korean routine might surprise you. The Kia Tigers’ cheerleaders are all about subtlety. They’re not throwing big stunts or flipping around. Instead, they’re gently moving their elbows, mostly staying in one spot, and if we’re being honest, they look a little… bored?

But here’s the thing—that laid-back vibe is totally on purpose. According to Lee Si-Young, the founder of the company that reps the cheer squad, the whole point is to match the chill tone of the music and make it easy for the fans to follow along. They wanted something that felt casual, not over-the-top.

The moves themselves are pretty basic—mostly just dancing with two thumbs up—but when you see it performed deadpan in front of 16,000 fans, over and over during a game, it’s got this weirdly captivating charm. It’s that unassuming nature that’s drawn in fans from all over the world and left a lot of people scratching their heads, wondering what’s so special about it.

The song that’s got everyone hooked? It’s called “Lecon Studios” by Olive Beat, and it’s actually a sample from “My Lecon” by the Korean boy band JTL. The cheering staff calls it the “strikeout song,” but fans started calling it “Pikki Pikki” because of the squeaky sound effects. And just like that, a viral dance was born.

This whole thing has even sparked a wave of imitators, with people all over the world trying to mimic the cheerleaders’ blank stares and hip sways. Some folks, like British model and influencer Melissa Minh, have even poked fun at the lack of enthusiasm, but they still admit that these cheerleaders are pretty darn captivating.

It’s kind of wild to think that this is the first time a K.B.O. cheerleading routine has gone viral like this, but the squad is definitely feeling proud of their newfound fame. One cheerleader in particular, Lee Ju-Eun, has become a breakout star. She’s got this bouncy hair and barrettes that have made her a fan favorite in some of the most-watched videos.

Apparently, she’s a little dazed by all the attention, but she’s taking it in stride, enjoying the fun, and seeing it all as a positive experience. And let’s be real, who wouldn’t?