Tag Archives: USA Cheer Music

From First Client to 6-Time Champions: The Story of Oklahoma State University & IPP Music

From First Client to Six Time Champions The Oklahoma State IPP Music Story 1

By Steve Pawlyk

Published July 24, 2025

Powered by IPP

Here’s a story that still amazes me: The first major mix I ever produced was Oklahoma State University‘s championship mix for their 2011-12 season. I was actually with a different company that I had cofounded. OSU won their national championship in 2012 using that mix. But here’s what smart programs understand—OSU had found their sound. When I left to start IPP Music that summer, they made a strategic decision to maintain that consistency. They recognized that their musical identity had become part of their competitive advantage. What happened next changed everything—not just for IPP Music, but for how I understand the importance of signature sound in building championship programs.

The Call

When Coach Lindsey Bracken first contacted us, she was clear about what OSU needed: music that captured their identity, not just generic cheerleading songs. “We bleed orange,” she told me. “Our music needs to show that.”

I’ll be honest—the opportunity to mix for OSU back in 2012 is what began the trajectory that’s skyrocketed us to the position we are in today. Without OSU, we might not be as popular as we are now. But here’s what I didn’t expect: 12 years and 6 national championships later, they’re still with us. In an industry where programs often switch music providers like they’re changing practice wear, OSU’s loyalty has been both humbling and inspiring.

What Makes a Championship Partnership

After more than a decade working with Oklahoma State, I can tell you exactly why Coach Bracken says, “IPP provided music that encompasses our school pride so well and reflects our love for OSU.”

It’s not because we’re magicians with 8 count music or because we have some secret formula other companies don’t. It’s because from day one, we’ve approached their music as partners, not vendors. When OSU wins, we celebrate. When they face challenges, we problem-solve together. Their success is our success—literally.

The Numbers Tell the Story

Six national championships since 2012. Let that sink in. While other programs chase the newest music producer or the flashiest effects, Oklahoma State has stayed consistent with their cheer mix partner—and they’ve built a dynasty.

This isn’t luck. It’s what happens when a program commits to excellence in every aspect, including their music. Too many teams treat their cheer sounds as an afterthought, something to figure out after choreography is done. Champions like OSU know better. They understand that music is the foundation that elevates good routines to championship caliber.

Need Competition Music Blue 1
Need Competition Music Blue 1

What We’ve Learned Together

Working with OSU has taught us invaluable lessons that now benefit all 1,134+ programs we serve.

Consistency Builds Champions

Programs that stick with one music producer develop a signature sound. Judges recognize it. Fans anticipate it. Athletes perform better to music that feels like “theirs.” OSU’s sustained success proves that musical consistency is a competitive advantage.

Understanding Beats Everything

We don’t just make premade cheer music or custom mixes—we study our partners. We learn their traditions, their values, what makes them unique. For OSU, that means understanding Cowboy pride beyond the mascot.  Getting the program’s vibe. For other programs, it might be completely different. But the commitment to truly knowing our clients remains constant.

Relationships Matter More Than Transactions

We’re now the Official Music Producer of the USA Cheer National Team and we partner with an endless list of larger gyms/programs and governing bodies. We’ve grown beyond what I imagined possible in 2012. But OSU reminds me daily that our success comes from relationships, not titles. They trusted us when we were nobody. They heard their future in the mixes we built for them.

Why This Matters for Your Program

If you’re a coach or choreographer reading this, you might be wondering what OSU’s story means for you. Here’s my take after producing thousands of mixes:

Stop shopping for the cheapest option or the trendiest producer every season. Find a music partner who:

  • Understands your program’s identity
  • Delivers consistent quality
  • Values your success as their own
  • Provides cheer songs clean and properly licensed for competition

Whether you need fully custom dance songs for team routines or affordable premade cheer music that can be personalized, the key is finding a partner, not just a provider.

A Personal Note

To Coach Bracken and the entire OSU program: Thank you. You gave a small music company a chance, and your faith in us launched something bigger than either of us imagined. Your six championships are yours—earned through talent, dedication, and countless hours of hard work. But knowing we’ve been part of that journey, providing the soundtrack to your success, remains one of IPP Music’s proudest achievements.

To every other program reading this: Your championship journey is waiting. Whether you’re an established powerhouse or a growing program with big dreams, the right music partner can accelerate your path to success. We’d be honored to be part of your story, just as we’ve been privileged to be part of Oklahoma State’s.

The Future We’re Building

Today, IPP Music serves programs worldwide: youth leagues to elite All-Star gyms, from Tokyo to Topeka. We offer everything from customizable $49 premade mixes to fully custom productions. But no matter how much we grow, the lesson from OSU remains the same: championships are built on partnerships.

When programs ask me about our success stories or our production process, I often share the OSU story. Not because every program will win six nationals (though we’d love that!), but because their approach—choosing a partner and building together—is available to everyone and has proven to be critical in hitting that zero.

Ready to start your own championship partnership? Explore our custom and premade cheer music options. As the Official Music Producer of the USA Cheer National Team and the trusted partner of champions like Oklahoma State University, we’re ready to help write your success story.

Be sure to check out future articles on other teams that have found success using ippmusic.com in this new series calledPowered by IPP

Steve Pawlyk Signature Full

IPP's Premade Mixes are USA Cheer Compliant and customizable!  Add Sound FX, swap songs, & more!  Add your Team Name to the mix for only $10! 

SLAM artwork
Full_Out_130 mp3 image
1 minute cheer mix
WAKE UP THE FIRE
SLAM artwork
WAKE UP THE FIRE
Full_Out_130 mp3 image
1 minute cheer mix

Your Ultimate Guide to Cheer Music and Competitions

Ultimate-Guide-to-Cheer-Music-and-Competitions

By Steve Pawlyk

Published July 30, 2023

If you’re passionate about cheerleading, then you know that cheer music and cheer competitions are a big deal. Whether you’re a cheerleader, a coach, or simply a fan, you’ve likely had questions about the music that gets the crowd roaring and teams soaring. Today, we answer all your burning questions about cheer music, its role in cheer competitions, and more.

Who Makes Competitive Cheer Music?

When it comes to competitive cheer music, IPP Music stands at the forefront of the industry. Recognized as the Official cheer music provider of USA Cheer, they’ve earned their reputation through years of providing high-quality mixes tailored to the rhythm and energy of cheerleading.

What Kind of Music is Suitable for Cheerleading?

Cheer music needs to be energetic, upbeat, and engaging to inspire the cheerleaders and enthrall the audience. Mixes often include a range of genres, from pop and hip-hop to rock and electronic. The tempo plays a key role, with 146 beats per minute (bpm) being the standard for most high school, all-star, and college cheer mixes.

Where Can I Find Cheer Dance Music?

If you’re in need of high-quality dance routine music, you’ll first need to establish whether you have the budget for a Custom Dance Mix ($875+) or a Premade Dance Mix ($99+). The difference between the 2 options comes down to customization.  Custom Mixes offer a full spectrum of customization whereas Premade Dance Mix customization is slightly narrower.  For most teams, premade mixes provide all the customization they are looking for.  You can add a team name to the mix for just $10. IPP offers a wide range of dance mixes that strike the perfect balance between rhythm and energy, ensuring your cheer dance routine is a surefire hit!

How Do Cheer Teams Get Their Music?

Cheer teams typically purchase licensed music from reputable production companies like IPP Music. Licensed music ensures that all copyright laws are adhered to and allows teams to focus on what they do best: creating stunning cheer routines!

How Much Do Cheer Mixes Cost?

The cost of cheer music can vary depending on the type of mix. Custom mixes, tailored to a team’s specific requirements, range between $875 and $3300 per mix. On the other hand, premade cheer mixes, which can also be customized, range from $65 to $250 depending on duration. For example, here is the pricing for IPP’s Custom Cheer Mixes:

CUSTOM CHEER MUSIC PRICING

How Much Does Custom Cheer Music Cost?

Custom cheer music pricing can depend on the complexity and length of the mix, with prices generally falling between $875 and $3300 per mix. These mixes are specifically designed to suit the unique needs and routines of each cheer team, making them a worthy investment.

How Do You Pick a Cheer Song?

For custom mixes, you typically need to select 4-5 songs to be incorporated into the mix. IPP Music uses a third-party song provider, Songs for Cheer, where teams can choose their preferred tracks. If you opt for a premade mix, you don’t need to select any songs, although you do have the option to swap out existing songs if desired.

How Many 8 Counts in a Routine?

wdt_ID Length 115bpm 120bpm 125bpm 130bpm 135bpm 140bpm 146bpm 150bpm
1 1:00 14 14 15 16 16 17 17 18
2 1:30 21 22 23 24 25 25 26 27
3 2:00 28 29 30 32 33 34 36 37
4 2:15 32 33 34 36 37 39 40 44
5 2:30 35 37 38 40 42 43 45 46

The number of 8 counts in a routine depends on its length. For a one-minute routine, you would typically have around 17 counts, while for a one minute 30 seconds routine, you’d have around 26 counts. It’s important to note that the number of counts is independent of where songs blend in a cheer mix; not every song switch in a mix corresponds to an 8 count, though it’s typical that they do.

How Many 8 Counts in a Routine?

wdt_ID Length 115bpm 120bpm 125bpm 130bpm 135bpm 140bpm 146bpm 150bpm
1 1:00 14 14 15 16 16 17 17 18
2 1:30 21 22 23 24 25 25 26 27
3 2:00 28 29 30 32 33 34 36 37
4 2:15 32 33 34 36 37 39 40 44
5 2:30 35 37 38 40 42 43 45 46

the chart above is best viewed in landscape mode on a mobile device

landscape mode

The number of 8 counts in a routine depends on its length. For a one-minute routine, you would typically have around 17 counts, while for a one minute 30 seconds routine, you’d have around 26 counts. It’s important to note that the number of counts is independent of where songs blend in a cheer mix; not every song switch in a mix corresponds to an 8 count, though it’s typical that they do.

What Do Cheer Judges Look For in Competitions?

When it comes to cheer competitions, judges assess teams on a multitude of factors. It’s not only about the gravity-defying stunts and precision of the dance moves but also about the synergy between the performance and the music.

The music selection plays an indispensable role in crafting a winning cheerleading routine. A high-quality mix that complements the team’s energy can significantly influence the judges’ overall impression. It sets the tone and pace of the routine and can enhance the impact of the stunts and choreography. A well-crafted cheer mix can uplift the performance, making the routine more dynamic and engaging, hence persuading the judges in favor of the team.

Need Competition Music Blue 1
Need Competition Music Blue 1

Conversely, a poorly selected or low-quality cheer mix can negatively impact the performance, making even the most complex stunts seem out of sync or less impressive. The judges aren’t just looking for a good performance but a complete package where the music and routine work together to create an unforgettable show.

Timing is another crucial aspect. Each cheerleading routine must adhere to a specified length, and the music should fit within this timeframe. Music that exceeds the allotted time can lead to penalties or even disqualification. Therefore, teams must ensure their music ends when their routine does to avoid any timing mishaps.

Lastly, the content of the music matters greatly. Profanity or even perceived profanity in the lyrics can lead to immediate disqualification. It’s crucial that the music used in cheerleading routines is clean and suitable for all ages, reflecting the spirit of cheerleading as a sport that promotes positivity, teamwork, and athleticism.

In conclusion, what cheer judges look for isn’t just skill and enthusiasm. They’re looking for a cohesive performance where the music amplifies the team’s energy and synchronization. A well-chosen, high-quality cheer mix that abides by the rules can be a game-changer in winning cheerleading competitions.

How Do You Win a Cheerleading Competition?

Winning a cheerleading competition involves a combination of factors. Teams must perfect their stunts, dances, and tumbling, ensure their routine is original and engaging, and most importantly, bring an unmatched level of energy and spirit to their performance. And remember, the choice of music and its synchronization with the routine can make a big difference!

Cheer music is the heartbeat of any cheerleading routine. Understanding its intricacies can elevate your team’s performance and ensure your routines are always a hit with the crowd and judges alike. Whether you’re investing in a custom mix or opting for a premade mix, remember that the best cheer music embodies the energy, rhythm, and spirit of your team. So, ready to hit the cheer mat with some awesome tunes? Let’s do this!

Steve Pawlyk Signature Full

IPP's Premade Mixes are USA Cheer Compliant and customizable!  Add Sound FX, swap songs, & more!  Add your Team Name to the mix for only $10! 

SLAM artwork
Full_Out_130 mp3 image
1 minute cheer mix
WAKE UP THE FIRE
SLAM artwork
WAKE UP THE FIRE
Full_Out_130 mp3 image
1 minute cheer mix
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